Most people have heard the phrase, "The Money Is In The List", at one time or another. If you are selling something via a website, whether it is your own products or whether you are acting as an affiliate, the bigger your list is - the bigger your income is likely to grow.
Most successful online marketers build their list using an Auto Responder. As the name implies, an auto responder is a piece of software that sends pre-written messages, information, offers or promotions to email addresses supplied by visitors to your website or capture pages.
The formula is simple.
Create a page that gives something of huge value totally away for free. This could be a free report, a video lesson, an audio interview, or a live webinar. Then, in exchange for your free information, the visitor will give you their name and email address.
And then the magic happens. You can follow up with them automatically and offer more value and even get them to buy something! This is all done using an auto repsonder, all automatically and efficiently for you. The idea being that by offering valued and useful information, you build trust with your list and increase the liklihood of them buying from you.
Statistics shows that most people will not buy something online on first contact. The generally accepted standard is that it takes around 7 contacts before someone makes a buying decision. In other words, you may do all the work to get someone to your website, but if you don't implement some way to keep in touch with them and expose them to your product again and again over time, your initial effort may well have been wasted.
Most auto responders allow you to run multiple campaigns, so you can have a different campaign (and different lists) for different products. This is important as it allows you to keep lists focused on a particular niche. The only manual work required is in the initial setup phase of your campaigns but this is easy to do and most service providers have online tutorials and support for the inexperienced.
Always look for a service that provides you with unlimited Auto Responders for a flat fee. This takes care of all future expansion of your enterprise, and these days this sort of service has become very affordable.
Having an auto responder system as part of your online business is virtually non-negotiable. If your webhost can provide you with easy access and help in setting up such a lead capturing system in order to maximize your profit and save you money, then you probably found the right place to host your business as well.
Saturday, 13 March 2010
Subscribe to:
Posts (Atom)
